BRAND STORIES IVE BROUGHT TO LIFE

case studies

NUDESTIX

  • Over 207M Media Impressions in 8 months

  • Over 1,000 influencer seeings driving $2M EMV in 8 months

  • $3M EMV from 7 events in Toronto, Vancouver, Montreal, LA, NYC in 5 months

NEW YORK GALENTINES DINNER

To enhance brand awareness and cultivate influencer relationships within the US market, we organized an exclusive and highly successful Galentine’s Day influencer dinner during New York Fashion Week at Little Ruby’s Cafe.

COACHELLA

To insert the brand into the Coachella conversation, we orchestrated the creation of a NUDESTIX Coachella House during the festival's first weekend.

To celebrate a decade of Nudestix and the diverse product worlds within the brand, we launched the Nude World Tour with an initial stop in LA, followed by a visit to our hometown, Toronto.

NUDE WORLD TOUR

To launch STAX, we created the ultimate city tour, guide and adventure in LA with the STAX Blush Bus: an on-the-go STAX Studio where guests can learn about our newest innovation and visit some of our favourite sites in the city.

NUDESTIX STAX

VANCOUVER MEDIA DESKSIDES

To further increase NUDESTIX’s brand awareness in Vancouver, we hosted media desksides and an influencer dinner. The desksides took place at Mon Pitou with an intimate influencer dinner at Carlino.

DERMALOGICA

  • Surpass yearly impression KPIs by 30%

  • Activated media, influencer, and consumer events in Toronto that increased brand awareness and act as inspiration for other brands on how to activate in Toronto.

TREAT IT

To launch the Treat-It campaign, we created a pop-up in Stackt market in Toronto to educate consumers on the product. We hosted an influencer activation ahead of the consumer days to drive foot traffic.

DERM DIGS

To deepen connections with Toronto media, we hosted them at Derm Digs, a luxurious home dedicated to activites that emulated the latest product launch, PowerBright Darkspot Peel. Moodboarding sessions, breathwork, education, treatments, and a delicious dinner resulted in stronger connections and top tier coverage down the line.

DERMALOGICA GOODNIGHT CLUB

To launch the BioLumin-C Night Restore Serum and raise brand awareness, we created the Dermalogica Goodnight Club for influencers to brighten the night. Branded drinks, a brightening comedy show, bright DJ beats, and an embroidery station.

AIR MILES

  • Crafted the influencer strategy for the brand to drive enrolment and engage their current collectors. Activated a 3 pronged influencer strategy to drive consumers through the funnel from awareness to consideration with mega, micro, and nano influencers.

  • Led 360 campaigns for major brand moments including MR, influencer, social, and XM.

CGI

For a campaign aimed at driving app downloads for the game, a captivating stunt was indispensable, and the CGI asset exceeded expectations, serving as a pivotal element for advancing tactics like earned/integrated media and brand social content. This creative realism not only led to the best-performing paid ad our TikTok representative had seen in Canada but also positioned AIR MILES as a marketing leader with a visually arresting campaign.

CO-PRODUCED CONTENT

Co-produced assets created with influencers were successful in making our influencer partnerships work harder for us, allowing us to create more assets for paid media and test key messaging. Of all paid media assets, the co-produced content performed best, being the most ROI-producing investment in the paid media mix.

INFLUENCER-LED

To ensure we bring consumers from the top of funnel to the bottom, influencer-led content allowed influencers for creative freedom to cater to their audience and drive engagement on orgranic channels.